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It is 9 AM in Augmented Reality

In late October a group of reality explorers and top innovators gathered in Berlin for an Augmented World Expo conference. Perhaps augmented reality seems to promise a new way of being human, and here are some highlights from the event with achievments, challenges and new perspectives of the field.


Ori Inbar, Co-Founder & CEO, AugmentedReality.org

Wolfgang Stelzle, CEO&Founder, RE’FLECT
Michael Hoffman, Partner, Object Theory
Rudi Schubert, Director New Initiatives, IEEE Standards Association

Dieter Schmalstieg, Professor, Graz University (Review of Research of IEEE International Symposium on Mixed and Augmented Reality)

The most discerning outcome from our time at AWE was realising our power. The idea that with this new technology we could create a journey to self-disovery, a journey self-reinvention and enhancing the way we interact with the real world.

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