Innovation in business models in textiles and clothing is coming from online retailers, reorganising the value creation chain from supplier-driven backwards integration to customer-driven forward integration, so Lutz Walter (Eurotex) at today’s TCBL conference in Huddersfield, UK.

Shopping for clothes will change as dreams clash with reality: the shopping experience on the high street (with stuffy dressing rooms, queues, traffic jams, pick pocketing, and whatnot) increasingly gets challenged by custom-tailored fashion traded online, possibly offering a complementary virtual reality shopping experience in the convenience of your home.

With trading into large online markets with variety, signing and retaining customers has become more important than production. Find out more? Click here to sign up for regular information by the TCBL project.