Dr Fridolin Wild will be delivering a keynote at the Augmented World Expo in Berlin, taking place October 18 and 19 at the bcc Berlin Congress Centre. The talk is titled ‘Putting Magic into the Workplace’: Much of the magic from our childhood novels has become technically feasible, but we can also use these same super powers to put a bit of magic into industrial workplaces, enhancing human performance through live guidance. Dr. Wild’s talk picks three magic examples (shape shifting, levitation, apparition) and shows how the technology and working principles can be applied for good in manufacturing work places.